I just attended the FY24 results presentation of Smoore International, and interestingly, ALL questions raised by research analysts are related to the launch of Glo Hilo, BAT’s latest HNB product. Smoore International confirmed its role as a key supplier to Glo Hilo, providing a total solution to the product’s R&D, which I alluded to earlier in the article
Did the management give any specifics on timing for entering Japan and Italy as well as regulatory approvals for those markets? Or just saying it will happen in H2/2025?
No specific timing and country were mentioned. It just mentioned the international expansion of Glo Hilo will happen in H2/2025, and they will make modifications to both the device (with more screens) and consumables (more compact design) to tailor to the Japan market specifically. However, I won't go so far as to suggest that there's a 100% chance that BAT will enter Japan and Italy in H2/2025.
Did the management give any specifics on timing for entering Japan and Italy as well as regulatory approvals for those markets? Or just saying it will happen in H2/2025?
No specific timing and country were mentioned. It just mentioned the international expansion of Glo Hilo will happen in H2/2025, and they will make modifications to both the device (with more screens) and consumables (more compact design) to tailor to the Japan market specifically. However, I won't go so far as to suggest that there's a 100% chance that BAT will enter Japan and Italy in H2/2025.
Awesome write up
IQOS is still a different level of brand recognition
Especially in Japan
IQOS store for example hits different